

Two businesses merge, £2m in annual savings identified

The Challenge
CyberSentriq was formed through the combination of TitanHQ and Redstor, bringing two established technology businesses together under a single group.
But bringing two businesses together also meant bringing together two independently built technology estates.
Cloud infrastructure, hosting, software agreements and supplier commitments had been established against different requirements, forecasts and growth plans. As the businesses integrated, the leadership team wanted an independent view of where cost and commercial exposure existed across the combined estate.
SWAN was brought in to answer a simple question: how much value was being left on the table?
Our Asssessment
SWAN conducted an independent opportunity assessment across the group’s major cloud, hosting and critical SaaS agreements.
The review covered strategic suppliers, assessing existing pricing, contractual commitments and actual usage. Each opportunity was quantified against its potential value, timing and ease of implementation.
The assessment identified material opportunities across the estate, including:
-
Cloud commitments misaligned with forecast consumption
-
Opportunities to improve Hyperscaler commercial structures
-
Legacy hosting and infrastructure that could be rationalised as the businesses integrated
-
Off market Microsoft license pricing
-
SaaS agreements carrying aggressive growth assumptions and annual price escalators
-
Supplier commitments no longer aligned with the requirements of the combined business
The issue wasn’t one expensive supplier. It was cost and commitment embedded across the technology estate.

The Outcome
The opportunity assessment identified up to £2m in potential annual savings across cloud, infrastructure, licensing and critical SaaS. More importantly, it gave the leadership team a quantified and prioritised roadmap for capturing that value as the two businesses integrated.
The analysis established where to reduce commitments, where to consolidate infrastructure, where to renegotiate existing agreements and where competitive tension could materially improve the commercial position.
SWAN subsequently moved from opportunity identification into execution, supporting supplier negotiations and market engagement across the highest-value opportunities.
Two businesses had come together. The assessment provided a commercial blueprint for ensuring their legacy technology costs didn’t come with them.
