Commercial intelligence
for major technology renewals

We help organisations reduce Microsoft, Salesforce and AWS renewal costs by 15-18%.

Through supplier market intelligence | commercial leverage| negotiation expertise

Our Story

SWAN was founded because organisations rarely have access to the same level of commercial intelligence as the suppliers they negotiate with.

After more than 20 years leading complex technology negotiations, Michael Burt a former FTSE Chief Procurement Officer, established SWAN to combine market intelligence and commercial expertise to help organisations strengthen their leverage and reduce unnecessary cost exposure.

Meet The Team

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Michael Burt
Founder & CEO

Michael Burt is the Founder and CEO of SWAN and a former Chief Procurement Officer with over 20 years’ experience leading complex technology sourcing and commercial negotiations across private equity-backed and listed businesses.

He specialises in major technology renewals, commercial assessments and supplier negotiations across Microsoft, Salesforce, AWS, SAP and enterprise agreements.

Grahame Ball
Partner

Grahame Ball is a partner at SWAN. He has served as Chief Procurement Officer across multiple global organisations and sectors, with extensive experience in commercial strategy and supplier negotiations. He holds an MSc in Supply Chain Management from Cranfield University.

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Cath Davies
Business Development Director

Cath Davies is Business Development Director at SWAN, responsible for developing client relationships and supporting the firm’s growth across new and existing markets. She brings extensive experience in business development and stakeholder engagement across professional services environments.

Gary Jago
Director

Gary is a senior procurement professional with extensive international experience across financial services, retail, FMCG, public sector, and aerospace & defence. A full member of the Chartered Institute of Procurement & Supply (MCIPS) and a First-Class Honours Technology and Business graduate, he combines strong technical grounding with proven commercial judgement.